Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/03190_Field_PREX T7.txt

Text File | 1996-04-10 | 697b | 14 lines

In the age of the electric circuit, engineers are
aware that the wheel is progressively in a state of
obsolescence. What the engineers are less aware
of is that the age of the electric circuit is an age
of feedback and public depth involvement in
technology. In the electric age, perception and
sensory preference are radically altered by the new
information environment that is electrically
created. Sensory change alters our body percepts
and especially our attitude toward the extensions
of our bodies such as clothing and cars and
housing. For reasons that they cannot grasp,
people suddenly discover a taste for new forms
and for new patterns of space. The need for